Making waves against plastic pollution with Georganics this Green Friday

Plastic pollution is one of today’s biggest environmental challenges, with more single-use plastic being produced than our recycling systems can handle. This waste crisis affects nearly every industry, and oral care is no exception. Each year in the UK alone, millions of plastic toothbrushes and toothpaste tubes are discarded, contributing to landfill waste and ocean pollution. We urgently need to move away from single-use plastics and toward sustainable materials that promote a healthier planet.

At Georganics, we’ve made it our mission to replace single-use plastic in oral care with sustainable, eco-friendly alternatives. Our toothpaste comes in reusable glass jars, and our toothbrushes are crafted from beechwood, a biodegradable option that keeps plastic out of the waste stream. Each product is thoughtfully designed to provide effective care while helping to reduce plastic waste and make to switch to a plastic free-bathroom easier.

Aligned with City to Sea’s vision, we’re passionate about making reuse second nature in everyday routines. Many of our products, including toothpaste tablets, solid mouthwash, and chewing gums, are available in refillable formats. With minimalist, like compostable paper bag and up to a year’s supply per refill, these options are plastic-free and reduce packaging waste. By using Georganics products, you’re making a commitment to living with less waste while choosing sustainable oral care solutions.

Since its creation, Georganics has been dedicated to highlighting the impact of plastic in oral care. While the industry might seem like a small contributor individually, switching to sustainable alternatives in oral care can have a huge effect globally. Brushing is one of the few routines practiced by nearly everyone, twice a day, around the world—making sustainable choices here especially powerful.

When Georganics started ten years ago, plastic-free toothpaste and toothbrushes were almost unheard of. Today, we’re proud to have shown that sustainable oral care is not only possible and accessible but has become a daily habit for many people.